|Banner||Sri Lakshmi Narasimha Productions|
|Music Director||Viswa, Rehman|
|Playback Singers||Shankar Mahadevan, Viswa, Geetha Madhuri, Rahul Nambiar, Hemachandra, Bhargavi Pillai|
|Meenakshi and Shravya||Ileana D'Cruz|
|Gangster Ratna||Abhimanyu Singh|
|Abhimanyu (Rana Daggubati) is a professional assassin who kills local gangsters for money. He rapidly falls in love with Meenakshi (Ileana D'Cruz), after seeing her working in a cafeteria. Vikram (Subbaraju) is the local Circle Inspector who has been ordered to track down the owner of a YouTube account called "It Is My Life Boss", an account that uploads shooting and suicide videos.
Abhimanyu contemplates suicide after his mother dies. He contacts the YouTube account, and discovers that the woman who would be filming his suicide is Meenakshi. He decides to live for the sake of his love for her.
Abhimanyu begins to discover why Meenakshi started this diabolical YouTube account. Meanwhile, Vikram succeeds in tracing the identity of the YouTube account holder (Meenakshi) and attempts to arrest her for criminally spreading suicidal thoughts. Abhimanyu helps her escape from the police. At the same time, gangster Ratna (played by Abhimanyu Singh) starts stalking Abhimanyu. Abhimanyu had earlier killed Ratna's father and brother to avenge his own father's murder by Ratna.
Abhimanyu and Meenakshi escaped to Venice. Meenakshi now decides to commit suicide. After a series of fight scenes, Abhimanyu kills Ratna. Meenakshi then narrates the story of her dead sister, Shravya (also played by Ileana D'Cruz). Shravya and Meenakshi were the twin daughters of Vishwanath (Kota Srinivasa Rao), the headmaster of a school. A man called Rajesh flirted with Shravya and made love to her. Knowing she was pregnant with Rajesh's child, she asked him to marry her. On the day of her elopement, Shravya was outed as a prostitute. Unable to bear the insult, Vishwanath died of a heart attack and Shravya committed suicide.
As Meenakshi's mission is now accomplished, she tries to commit suicide. However, Abhimanyu shoots himself before Meenakshi can stab herself, and Meenakshi confesses to him that she loves him. Vikram finds and rescues them both. After 18 months in prison, Meenakshi is released and is reunited with Abhimanyu, who then tells her that he killed Rajesh and his friends.