|Banner||Sri Venkateswara Creations|
|Director||Sai Kiran Adivi|
|Music Director||Mickey J Meyer|
|Cinematography||Vijay C Chakravarthy|
|Playback Singers||Haricharan, Karthik, Anjana Sowmya, Rahul Nambiar, Deepu, Shilpa, Jonita Gandhi|
|Jai (Sumanth Ashwin), Siddharth (Viswant) and Bhavana (Sukrithi) are childhood friends who study in same college. They are joined by Nookaraju (Parvatheesam) and Priya (Tejaswi) in the college. Soon they become a batch of cool buddies. As Nookaraju alias Nooks is a farmers son from a small village near Srikakulam, life in college turns out to be a culture shock for him and he finds it difficult to cope with studies. Bhavana comes to his rescue and they become thickest pals of all. Meanwhile, Sid falls in love with Priya the minute he sets eyes on her. He proposes to her with the help of friends and the touching way in which he proposes floors her, and she instantly accepts his love. Priya being a rich kid, she keeps showering gifts on Sid. She also pesters him saying she wants to meet his mom. But Sid, who is afraid of his strict mom (Pragathi), a principal of another college keeps postponing .
Meanwhile, Jai too falls for a girl at first sight in a bus, but doesnt know her whereabouts, his only clue is the girls lost Jumki (Ear ring). He starts to search for her and finally tracks her with his intelligence. Manasvini (Sri Divya) is a career oriented doctor who thinks relationships are hurdles in achieving her goals. She aspires to make it big by going for higher studies in Australia. Jai has super cool parents who support his love. While Jai tries to woo Manasvini, she keeps avoiding him. Jai is an optimistic, all is well type of guy who goes by his heart. He keeps solving other peoples problems, love issues and spreads happiness around. Everyone feels and says that he spells magic in their lives.Things take a u-turn when they face the harsh realities of their respective lives and decide to part ways. Rest of the story is as to how these three couples reunite with each other and achieve their goals in life.