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Katha Screenplay Darshakatvam Appalaraju (కథ స్క్రీన్ ప్లే దర్శకత్వం అప్పల్రాజు) 2011

Katha Screenplay Darshakatvam Appalaraju_2011

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BannerShreya Films
DirectorRam Gopal Varma
WriterNilesh Girkar, Ram Gopal Varma
ProducerKiran Kumar Koneru
Music DirectorKoti
CinematographySudhakar Yakkanti
Film EditingPraveen Pudi
Art DirectorKrishna Maaya
Camera Operator
Assistant Cameramen
Playback SingersSrikanth, Dr. Brahmanandam, Simha, Geetha Madhuri, Sriram Chandra, Swathi, Hema Chandra, Sri Krishna, Revanth, Sunil Kashyap, Deepthi, Koti, Sai

Character Actor/Actress
Krishna ReddySwathi Reddy
KanishkaSakshi Gulati
Sri Sailam AnnaBrahmanandam
Gogineni Venkataramana RaoM.S. Narayana
GannuVenu Madhav
MummyKovai Sarala
Rahman SharmaAli
UppalrajuChalapathi Rao
RakhiRaghu Babu
NarsingJayaprakash Reddy
Ontikannu GavvrajuSrinivasa Rao Kota
Appalaraju (Sunil) is a film lover and he watches films regularly at Rambha Theatre in Amalapuram in a critical way and wonders why the directors are bringing out such films and his life ambition is to direct a film better than all the established directors. He leaves for Hyderabad and stays in his friend"s (Satyam Rajesh) house, with his script titled Nayaki. His friend takes him to an audio release function, where he meets a producer called Rakhee (Raghu Babu). He and his creative head Pushpanand (Harshavardhan) read the script and suggest some changes. But Appalaraju does not agree to change even a single word in it. Then Rakhee suggests Appalaraju to convince the top heroine of the film industry Kanishka (Sakshi Gulati) as her nod would help them fetch financiers.
Somehow, Appalaraju meets the heroine and narrates the story and she agrees to do the film. Then Rakhee, Pushpanand and Appalaraju meet Data Base (Krishna Bhagawan) to Finance their film. He wants one of the top hero Babu Garu (Adarsh) to rope in the lead role so that the crazy combination would help achieve a hit. Appalaraju pleads with Kanishka to help her and she convinces Babugaru and Data Base agrees to invest on the film. However, due to some differences with Kanishka, Babugaru quits the project and Data Base refuses to finance the film. Now, Rakhee and Appalaraju meet Srisailam Anna (Brahmanandam), who is basically a rowdy sheeter to finance the film. He agrees to finance the film with a condition that lyrics penned by him should only be used in it. Luck again favors Appalaraju as Kanishka convinces another top hero KT (Ajay ) to pair up with her. Rahman Sharma (Ali) scores tunes for the lyrics penned by Srisailam Anna and in order to attract the mass audiences, the hero KT insists on keeping an item number in the film. With no option left, Appalaraju agrees to it. The shooting of the film completes and before the release of the film, the producer invites the media to write reviews in their favor.
However, Babugaru turns the tables and the makes the entire media goes against the film. Now, the producers start searching for a distributor and meet Ontikannu Gavarraju (Kota Srinivasa Rao), but he wants the promos in a different manner with lots of exposure of heroine and the hero in an attractive manner. But Appalaraju refuses to change the promos. Gavarraju refuses to distribute the film first but changes his mind after meeting Babugaru and agrees to take distribution rights across the state. In the last minutes, Gavarraju cheats the producer and refuses to release the film. Again, Rakhee and Appalaraju meet Database to distribute the film and he accepts their proposal. KT insists that the film should be released on the same day when Babugaru"s film 'Pranam Teesta" is releasing during Sankranti season. With all the options closed, Babugaru wants to stop the release of the film at any cost. Y Venkat, a director, gives an idea to burn the negatives of the film. Mistakenly they burn another film"s negative and Nayaki will have smooth release and becomes a big hit to the surprise of Appalaraju. 'Nayaki" bags awards for all the departments too. The biggest surprise is that Appalaraju wants to bring out a tragedy and heart-touching film, but he bags an award for a comedy entertainer. Though he is saddened initially that his original script was murdered, He starts dancing in Joy along with the crew of the film. The Movie ends with Appalaraju and Swati dancing for the remix of the Item song used in the film.
Release Date18-February-2011

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