|Producer||V. Vamsi Krishna Reddy, Pramod Uppalapati|
|Music Director||Devi Sri Prasad|
|Film Editing||Kotagiri Venkateswara Rao|
|Art Director||A.S. Prakash|
|Playback Singers||Mika Singh, Vijay Prakash, Anitha, Kailash Kher, Jaspreet Jasz, Suchitra, Devi Sri Prasad, Geetha Madhuri|
|The movie begins with Jai(Prabhas) practicing guitar when a girl runs to him and asks him to save her from a gang of goons chasing her. Then Jay, without fighting, resolves the conflict. The girl introduces herself as Manasa (Richa Gangopadhyay). They slowly become friends. But one day she asks Jai to leave her and go as she cannot stand the separation from him if their relationship develops any further. He then goes back to India and changes the mind of Manasa's brother and when they give a vacation he goes with him to his village. There, where everyone are conservative in nature, he changes their nature and makes them more lovable.
When Manasa expresses her love for him, he tells his flashback. It is then revealed that he was born to their rival's family. His father (Sathyaraj) wanted to convert the people of his village. But his mother didn't want to stay there, so she left him. Later when Jay goes there, he falls in love with Vennela (Anushka Shetty).
He starts taking revenge on the Manasa's family without revealing his identity. Then they decide to marry Jai with Vennela because they both are in love with each other. During the marriage the inspector tells his father that the enmity is rekindling because his son is taking revenge on the rivals. Soon afterwards, the rivals come and start killing everyone. After the fight it is known that Jai's mother dies. His father banishes him and blames her death on him. The story is now back to the present. Manasa's uncle challenges Jay that if he can defeat his men then he too would follow non violence. After successfully defeating them, her uncle asks Jay that if he could defeat the rival's son (not knowing that it was Jai himself) he would marry Manasa to Jai.
Jai gets angry at his stubbornness and reveals his true identity. He starts fighting with Manasa"s uncle. Then all her family members come and convert him too. This was watched by his father who had just arrived there. His father welcomes him back to the family. The film ends with him reuniting with Vennela.
|Budget||₹30 crore (US$4.6 million)|
|Revenue||₹51.2 crore (US$7.8 million)|
|Filmfare Awards South (2014):
Best Male Playback Singer - Kailash Kher for the song "Pandagala Digivachavu"
Best Actor - Prabhas
Best Film - V. Vamsi Krishna Reddy
Best Director - Koratalla Siva
Best Actress - Anushka Shetty
Best Music Director - Devi Sri Prasad
Best Lyricist - Ramajogayya Sastry for the song "Pandagala Digivachavu"
Best Female Playback Singer - Chinnaponnu for the song "Mirchi"